We’re a dynamic, tech-driven consultancy that partners with businesses to drive revenue growth and create sales excellence. Our goal? To help you win more deals, faster, and with greater confidence.
Sales is tough. It’s a competitive, fast-paced world out there. Whether you’re struggling to close deals or looking to scale your team’s success, Entrevista is here to help you thrive.
About Us
At Entrevista, we’re not just another suit-and-tie operation dishing out generic sales advice. We’re a global network of sales pros who’ve been in the trenches, closed the deals, built the pipelines, and crafted the strategies that actually drive results. We’ve lived the grind, and now we’re here to share the sales playbook for the modern age, all underpinned by a desire to use technology smartly, making sales easier.
Our team is made up of industry veterans with practical, real-world experience. We’ve worked across industries and markets, but with a particular focus on Tech and Finance. We understand the nuances of these high-stakes sectors and bring laser-focused insights to help you succeed. Whether you’re scaling your startup or optimizing your established sales machine, we’ve got you covered.
What We Do: We cover the full spectrum of sales, from high-level strategy to granular execution. Think of us as your sales Swiss Army knife. Here’s how we help:
Sales Strategy: We don’t just set goals; we craft game plans to crush them.
Go-To-Market Planning: Whether you’re launching a new product or entering a new market, we build blueprints that win.
Organizational Design: We create sales structures that drive productivity and growth.
Deal Size and Volume: From boosting the number of deals you close to securing larger tickets, we fine-tune every stage of the sales cycle.
Our Approach: Our process is as dynamic as your business. We don’t do cookie-cutter solutions; everything we deliver is tailored to your goals, challenges, and industry. And because we’re a distributed network of sales experts, we bring fresh perspectives and proven strategies from around the globe. No fluff, just results. Ready to rewrite your sales story? Let’s get to work.
Our Services
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Where are the gaps in your sales funnel? We’ll uncover them. Our team specializes in crafting strategies that align with your goals, ensuring every step of the sales process works toward sustainable growth.
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Your sales team deserves a roadmap to success. We develop comprehensive playbooks tailored to your business, complete with best practices, sales scripts, and tactical guides.
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Give your team the tools, training, and insights they need to excel. From CRM optimization to custom training programs, we’ll set your team up for success.
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Closing deals is an art. Our negotiation and presentation training ensures your team is confident, persuasive, and ready to seal the deal.
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Retain and grow your most valuable clients with proven account management strategies. We’ll work with your team to enhance client relationships and identify upselling opportunities.
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Leverage cutting-edge tools and techniques to identify, approach, and convert new business opportunities. We’ll help your team utilize the latest in sales technology to enhance prospecting, track engagement, and close deals faster. Whether it's advanced CRM systems, AI-driven analytics, or sales automation, we’ll ensure your technology works for you.
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Train your team with our 1-2-1 or group sales coaching sessions, ensuring your group coalesces around a consistent and unified sales methodology.
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From identifying the market opportunity, to total addressable market sizing and roadmap implementation, we address the full spectrum of creating an effective GTM.
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Need a temporary sales leader? We’ll step in to manage your team, drive performance, and implement strategic initiatives while you focus on finding a permanent hire.
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We facilitate talent acquisition of your next top performers, at all levels of seniority, through our extensive network of high quality commercially-minded personnel
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Through our partnerships with Hodfords, a leading AI accelerator and software development boutique, we are able to offer digital products that help you scale your sales processes quickly, from automating outreach and response, to bespoke or off the shelf CRM solutions.
Meet Our Team
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Angela is a sales powerhouse with a proven track record in media, market research, and technology. Her expertise spans sales enablement, account management, and strategic planning. At Thomson Reuters and YouGov, she built winning teams, boosted retention rates, and drove exceptional client outcomes. Angela’s talent lies in aligning teams with organizational goals and fostering collaboration that delivers tangible, lasting results.
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David is a trailblazing sales leader with over two decades of experience leading global sales teams in media, financial services, and technology. He has worked at data and tech powerhouses like S&P Global, Bloomberg, and Refinitiv, where he drove double-digit revenue growth, spearheaded multi-region strategies, and built high-performing teams. David has spent his entire career in sales, working at the nexus of finance, information and technology. He has a data-driven and client-obsessed approach to revenue creation. His mission is empowering organisations to exceed sales targets and achieve sustainable success through breaking down the component parts of sales into repeatable skills. David has a Masters degree from Magdalen College, Oxford University.
Angela and David work with a team of Associate Consultants with experience spanning Finance, Data, Technology, Media, Energy, Healthcare as well as many other industries. Together, they combine deep expertise, creative problem-solving, and relentless drive to make your sales vision a reality.
Case Studies
GO-TO-MARKET
Developed the Go-to-Market (GTM) strategy for a branded content start-up within a global enterprise business for the EMEA region. Focused on leveraging and enabling the existing sales team to uncover opportunities across multiple verticals to meet the revenue target.
ACTIONS
Conducted addressable market analysis based on the opportunity value and targeted existing verticals from established contacts. Segmented the high value accounts and prioritised sales outreach to engage and close new strategic business.
Created prospect lists to capture personas for demand generation activity directed to engage with mid-low tier opportunities to generate sales volume and reduce the cost of sale.
Partnered with Marketing to procure contact lists and draft sales outreach scripts for each vertical, along with creating the supporting pitch collateral and battlecards for objection handling.
Organised content specialist training to upskill the sales team competencies on the value of the service offering.
RESULT
Over $1m generated in sales in first 12 months
Sales double of target
Pipeline x4 of sales target
DRIVING SALES EXCELLENCE
A market research company needed to address sales performance, forecasting accuracy and team morale during an organisational transformation. The objective required a comprehensive approach with thoughtful recommendations
and effective collaboration with department heads to implement cohesive, positive, meaningful and sustainable change.
ACTIONS
Defined the specialist and sales teams rules of engagement to improve customer responsiveness and satisfaction, to create value and upsell opportunities. Providing transparency and encouraging allyship with sales and crossfunctional teams.
Launched quarterly forum and monthly newsletter to boost inter-departmental communication, knowledge-sharing and sector performance.
Engaged marketing to create sales material utilising battlecards and playbooks to enable a diagnostic and consultative selling approach.
Created competency frameworks to identify and develop skills, enabling sellers and management to achieve their potential.
Implemented CRM adoption and best practice initiatives with incentives for quarterly KPI attainment.
Drafted a quarterly incentive programme to improve YoY sales cadence.
RESULT
Forecasting accuracy increased from 50% - 90%
35% increase in subscription sales Q1 vs PY
Lowest attrition rate across regional offices
Grew book of business from £28m to £32m in 12 months (+17% of target)
GROWING SUBSCRIPTION REVENUE
A scale-up market research agency in the penultimate year of its 5-year plan was seeking to secure long term revenue through its subscription business. The objective was to develop a UK sales strategy to increase recurring revenue for the financial year.
ACTIONS
Engaged the vertical sales teams to identify product gaps across the client portfolio with the propensity to buy using a traffic light system.
Drafted and implemented an account plan template and established a cross- functional taskforce to define and agree tactics, track progress and subscription growth.
Created sales campaigns and sector-focused demand generation activities. Reviewed and drafted campaigns focused on imagery and storytelling for retention and impact.
Established a renewal revenue uplift campaign to negotiate contracts to the desired threshold using the SCOTWORK methodology, role play, value qualification templates and 1-1 coaching.
Implemented an incentive plan to reward and secure multi-year agreements.
RESULT
£1.3m in revenue achieved in FY22 - 35% above target
Increased ARR for accounts paying below min. by 20%
Grew Subscription from 70% to 78%
Increased MQLs by 30%
SALES PLAYBOOK
One of the largest mobile network operators in the world, the largest in Africa had a novice B2C mobile sales team, focused on reactive selling and fulfilment in a competitive market. The mandate was to transform the team to capture the latent market share and deliver service excellence.
ACTIONS
Published a comprehensive sales GTM and operational playbook which formed the guidelines for underpinning sales excellence and driving sales process efficiencies.
Documented a step by step prospect to cash sales cycle, utilising SCOTSMAN methodologies as the guiding principles throughout the playbook.
Drafted six-sigma processes within the playbook to create a consistent structured approach to problem-solving sales and service escalations, improving the customer experience and maximising EBITDA.
RESULT
36% increase in sales revenue (£6.4m) within first year
Delivered a quote to cash sales structure
Delivered £185m contributing to 152% total enterprise revenue growth
SALES VELOCITY & CONVERSION RATES
A media company reduced its global salesforce by 40%. The team needed to handle a higher volume of leads, retain renewals, and meet sales targets. An effective sales operating rhythm was designed and implemented to create speed and efficacy in managing volumes to achieve =>85% retention and deliver the target.
ACTIONS
Established lead qualification and assignment criteria for MQLs to achieve a higher conversion rate, build sales pipeline and improve ROI.
Upskilled sale team on BANT methodology and drafted Green questions and value templates for sales positioning and improved lead qualification.
Launched a structured client engagement strategy outlining touchpoints, communication channels, and timing for outreach in a client engagement workflow, soliciting feedback that drove process improvements and enhanced the customer experience by utilising data and sales inputs to forecast at-risk client renewals and mitigate churn.
Established an account taskforce with a tactical approach aligned to the overall strategic priorities to ensure the organisation effectively retained and renewed existing business within the defined sales cycle.
RESULT
Sales Velocity from ‘initiate’ to ‘closed won’ improved 4 to 3 months
Conversion rates from MQL to ‘closed won’ increased from 2% to 5%
Sales Targets exceeded - +10% and 90% Renewal Rate
SALES STRATEGY
A social media intelligence scale-up seeking a 1% share of the $1bn news agency market needed to transform its sales model from fulfilment to a competitive, proactive and energised outbound sales culture.
ACTIONS
Drafted and implemented operational guidelines and templates that incentivised and drove continuous improvement to enhance prospecting, forecasting accuracy, contract negotiations and subscription revenue.
Implemented a series of demand generation activities documenting the best practices that created a pipeline of MQL’s.
Created a tiered pricing model by defining propensity to pay variables that monetise usage and rights, drive retention and value.
Adapted visualisation and tracking tools to measure KPIs, sales, revenue and EBITDA targets.
Published a sales GTM and operational playbook which were guidelines for underpinning a sales excellence culture and driving sales efficiencies.
Implemented competency framework that improved sales velocity, pipeline health.
RESULT
Sales Velocity from ‘initiate’ to ‘closed won’ improved 4 to 3 months
Conversion rates from MQL to ‘closed won’ increased from 2% to 5%
Sales Targets exceeded - +10% and 90% Renewal Rate
Get in touch.
Discuss your goals and objectives with us, in a free, no-commitment consultation.
info@entrevista.co.uk
+44 7990 561232 // +34 603 931 559